To mark the last business networking meeting of the year Athena West Berks met at Arigato restaurant in Newbury. As a longterm member, I was asked to present on behalf of my design studio STRONG & TOGETHER. Using examples of seasonal work for clients including JING, Mozzo, Blackberry Cottage, Jax Jeans, Absolute Architecture and Burnside Partnership, as well as referencing some possible ideas for businesses in the room, I was able to offer the group some tangible top tips for how to use the Christmas season to build their brands with their customers.
As a brand expert I work with clients all year round to create brands that respond to calendar moments in an appropriate and opportune way. My top three three recommendations to making the most of Christmas are:
Make seasonal investment appropriate and relevant to budget and brand.
2. Go for impact
Impact means single mindedness, one well chosen image will have more impact than a multitude.
3. Show your personality
Don’t go kitsch just because it’s Christmas, unless of course kitsch is the core essence of your brand! Is your brand elegant, energetic, rustic, refined? Find ways to reflect that personality.
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With thanks to Cristina Barton Photography