An interview with Mozzo Brand & Marketing Manager Kimberley Evans on entering the B2C market with the new Mozzo capsules

When I first met Founder of Mozzo Coffee Grant Lang  6 years ago and created the brand identity, he talked about launching coffee capsules. The aspiration of bringing high quality coffee at home to consumers has always been on his mind. However as with all his business decisions the method had to be within the Mozzo ethos and approached with positive impact. Mozzo Brand & Marketing Manager Kimberley Evans has carried the capsule project forward with Grant, working closely with STRONG & TOGETHER across all brand strategy and design. There are interesting challenges in introducing a new product to a new market, and differences in design decision-making for trade and consumer markets. I have asked Kim to reflect on the project and help me share some points with you.

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